With a vast experience in the corsetry and sea sector, often known brands and brands, Fiorella Magarò launches its beachwear brand for women and children.
A fresh and youthful total look, in which fashion, quality and fit meet for a 100% Italian beachwear, from style to production to materials: addressed to concept stores and transversal fashion and beauty boutiques, Ella by Fiorella comes from a thirty year background in the sector of Fiorella Magarò. With extensive experience in design, product and modeling with focus on differentiated cups and conformable fit, Fiorella personally follows every step of the product, from the research of the fabric to the ideation of prints – from which the inspiration for each look is born – up to paper patterns and sizes development.
The collection of costumes, beach coverovers and accessories was launched at the Maredamare fair in Florence in July 2017 with 7 continuous lines, of which 3 in combination mum / child. The themes range from chili pepper print to lemons, to maxi bubbles and multicolor butterflies with a mosaic design mixed with the brand’s logo.
The two woman lines enhance femininity: the print roses and the laminated animalier with fluo profiles of the luxory range and there is also a 100% bimba series: the minimal maculatine, made with laces and fuchsia inserts.
For 2018 the offer is completed with 4 seasonal women series: photographic print placed dedicated to Rome faded with multicolor lace and gritty solutions such as bluette coated python, light gold camouflage and a leather effect combined with pleated eco-leather. Also coming a curvy line and new developments for men and children.
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